I was the lead creative and art director on Ascot Racedays print and OOH spanning 2017 - 2019. Here is a selection of some of my favourite campaigns.
PRINT • OOH • DM • ON-SITE • BROCHURE
CD: Tim Ashton, Toby Derham
You bring the colour
Ascot invites racegoers to 'Bring the Colour' to the King George Weekend. Less formal than its Royal counterpart, this fixture has long been a showcase of contemporary summer style, appealing to a younger generation. To celebrate this, our campaign used Lomography to bring the relaxed summer feel to life.
You bring the colour 2.0
The follow up campaign for 'You bring the colour' saw us take inspiration from the racecourse's iconic architecture. We worked with artist Charis Tsevis to create a series of neo-futuristic illustrations made from hundreds of colourful shards.
See a different Ascot
As most people are only aware of Royal Ascot, we wanted attendees to open their eyes to the variety of other racing events on offer at the racecourse. We worked with artist Rob Bailey to create this suite of posters which show racegoers discovering new, exciting, entertainment through their binoculars - a visual synonymous with racing.
The Ascot stamp of approval
Ascot is the place for racing, an absolute guarantee of quality and occasion. Each and every raceday is an expertly curated experience that always comes with the Ascot stamp of approval. To demonstrate this, we worked with artist Mariana Rodrigues to create these beautiful illustrations with an Ascot stamp weaved into each design.
Shergar Cup
We created a festival style poster with the wonderful illustrator Aitch to draw in a younger, music-loving audience to the Shergar Cup.
