Brompton - I'm Getting On

We transformed the ageist connotation of 'getting on' into a defiant and motivating message, inspiring seniors to embrace cycling again.

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The campaign was shot by Turner Prize photographer Spencer Murphy and awarded by Transport for London and City Hall in their Diversity in Advertising competition.

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DOOH  •  PRINT 

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Photographer: Spencer Murphy

Creative: Christina Worman

Creative Directors: Toby Derham, James Briggs

Designer: Ross Hammond

ECD: Tim Ashton