Dove Body Scrubs - It's Giving...

We tapped into the hugely popular Gen Z and millennial phrase "It’s giving..." to position Dove Scrubs as the ultimate 2in1 'exfolia-rizing' body scrub. One that gives as much as it takes, removing dead skin whilst also giving back moisture. To keep the campaign authentic, we partnered with creators to share what each scrub is 'giving' them.

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FILMS  •  SOCIAL  •  DIGITAL  •  INFLUENCER

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Creative: Christina Worman / Don Dennis

CD: Cat Howard

Director: Helena CJ