Dove Body Scrubs - It's Giving...

Most body scrubs take everything and give nothing back.
Dove Scrubs are different. A new 2-in-1 “exfolia-rizing” formula that removes dead skin while replenishing moisture.

To express that give-and-take, we tapped into the Gen Z and millennial phrase “It’s giving…”. Partnering with creators, we let them define what each scrub is giving them - softness AND hydration.

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VOD  •  SOCIAL  •  DIGITAL  •  INFLUENCER

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Creative: Christina Worman / Don Dennis

CD: Cat Howard

Director: Helena CJ