Dove - It's body wash, not lotion.

We discovered that people were using Dove Body Wash as lotion. With its creamy texture, lotion-shaped bottle, and tiny “body wash” label, it’s easy to see why. 

Oopsie!

So we turned the viral, internet mix-up into a positive moment, showing that Dove’s Pro-Ceramide formula isn’t lotion - or just another body wash. It’s a new kind of skincare that starts in the shower.

SOCIAL  •  INFLUENCER  •  DOOH  •  KV

Creative: Christina Worman, Don Dennis + Ogilvy PR & Influence

Social Director: Annie Kruntcheva I Stills: Benjamin Madwick 

Creative Director: Alvaro Rivera

Designer: Laurence Blake