Dove - The Clean Original

"Clean beauty” might be a buzzword today, but few realise that Dove has quietly exceeded the standards of many trendier 'natural' brands for years.

So we repositioned Dove as a genuine pioneer in clean skincare, spotlighting its longstanding commitment to gentle, effective care without the nasties, long before 'clean beauty' became a hashtag.

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VOD  •  SOCIAL  •  DIGITAL  •  KV

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Creative: Christina Worman / Don Dennis

Photographer/Director: Charlotte May