Dove Alu-Free Deo - Fresh That Hits Different

Aluminium-free deodorants have never been known for their efficacy. But Dove is changing that, with a bold new range of soda-inspired scents that truly hit different.

To capture that fresh, fizzy dopamine rush, we brought the range to life through the stories of three women, each driven by a passion that hits different.

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TVC  •  SOCIAL •  INFLUENCER  •  DIGITAL

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TV Director: Maison Vignaux I Social Director: Annie Kruntcheva

Creative: Christina Worman, Don Dennis

Creative Director: Emily Clark

Designer: Amber Maxwell