Dove Alu-Free Deo - Fresh That Hits Different

When it comes to aluminium-free deodorants, it often feels like a trade-off between fragrance and performance. Dove is redefining expectations with a bold new range of soda-inspired scents that truly hit different.

To bring that fresh, fizzy dopamine rush to life, we told the stories of three women whose passions spark the same uplifting feeling, each one driven by something that hits different.

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TVC  •  SOCIAL •  INFLUENCER  •  DIGITAL

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TV Director: Maison Vignaux I Social Director: Annie Kruntcheva

Creative: Christina Worman, Don Dennis

CD: Emily Clark

Digital: Kashia Rees, Raquel Ribero

Designer: Amber Maxwell