Gala Bingo wanted a fresh campaign to capture a younger, mobile-playing audience.
Our campaign brings to life the Boss Squad, here to modernise the world of bingo and master the everyday in a boss-like fashion.
TV • SOCIAL • RADIO • DIGITAL
Creatives: Christina Worman, Poppy Cumming-Spain
Creative Directors: Toby Derham, James Briggs, ECD: Tim Ashton
TV Director: Chris Balmond @ Outsider, Digital Director: Chips @ Irresistible
TV
We created a fully-integrated campaign that featured a series of TV ads showing our bosses taking on the everyday in a boss-like way.
Social
The squad bossed Gala’s social channels across the board by competing to become the ultimate boss.
Meta
And took over feeds with scroll-stopping breakout posts.
Snap
We created a 'Boss Baller' filter on Snapchat, where our players were challenged to catch bingo balls with their mouths
Radio & OLV
Finally the campaign featured boss-like raps for radio, branded animations, as well as personalised online videos to commemorate birthdays and Gala anniversaries for our players.