Ikea - Tap To Transform

We all have those small, often overlooked spaces in our homes - but with a little creativity, they can become something special.

So we created a ‘choose your own adventure’ Instagram experience to inspire people to take a second look at the space they already have. Users could tap on different tags to explore how an ordinary, underused space could be transformed into something magical. And with a simple swipe-up, followers could shop the featured items.

ACTIVATION  •  SOCIAL  •  INFLUENCER

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Creatives: Christina Worman, Chloe Bishop

Creative Director: James Leigh, Photographer: Daniel Morgan