Special K - Feed Your Strength 

Special K, traditionally associated with weight loss, has introduced a new nourishing cereal designed to support women's strength. Inspired by a survey revealing that 90% of women prioritize 'inner strength' as key to success, we created films featuring UK and European celebrities discussing what strength means to them. Women were then invited to share their definitions on Twitter with select responses showcased on live billboards in London, Paris & Madrid.

DOOH  •  SOCIAL  •  INFLUENCER

Creatives: Christina Worman, Chloe Bishop

Creative Directors: Darren Giles, Kevin Ferry

Designers: Becci Salmon, Filipa Ferreira, Sabina Begum