Mazda - Drive Together

Creative: Christina Worman, Chloe Bishop

CD: Tim Ashton, Toby Derham

TV  •   RADIO  • SOCIAL

We created this spot to continue Mazda's Drive Together platform, using visual metaphors to express the connection between driver and machine.

The Dictionary Of Driving

Building on that idea of emotional connection, we crafted a distinctive radio campaign by creating a unique language that captured the passion Mazda owners feel for their cars.

To extend the platform further, we developed a series of idents for Mazda's Film4 sponsorship, drawing on film vernacular and striking beauty shots of the bestselling MX-5 RF to create an entertaining, topical link between Mazda and cinema.