Safer Gambling Week - If Bingo Calls...A.C.T

To mark Safer Gambling Week, we created a set of animated films in partnership with Gala Bingo to help their players gamble safely. Our idea reinterpreted the meanings of traditional Bingo calls to land our message that if Bingo calls, it might be time to A.C.T. Admit, Confide, Take a break. 

The integrated campaign continues to be a valuable and effective message to ensure players play safely and was acknowledged through Gala winning Most Socially responsible operator. 

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OLV  •  SOCIAL  • DIGITAL

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Creative: Christina Worman

Creative Directors: Toby Derham, James Briggs, Tim Ashton

Animation: Colin Hesterly at Partizan