Simply Be

Simply Be - Serious About Shape

The fashion industry has created a culture where women blame their bodies when something doesn't fit.

But Simply Be are calling time on clothes that make women feel like their bodies are "wrong." Instead, they are empowering women to hold the clothing accountable.

‘Serious About Shape’ shows women that bodies of all sizes deserve fashion that fits and reflects Simply Be's vast experience in designing with shape in mind.

TV • OOH • INFLUENCER • MURAL • SOCIAL

Director: Sportscar, Photographer: Leeor Wild

Creatives: Christina Worman, Poppy Cumming-Spain

Fashion AD: Laura Liggins

CD: Turham Osman, ECD: Zara Ineson

OOH

The Mural

Two 36ft murals highlighted Simply Be’s core brand purpose – to create fashion that is inclusive for all women – putting them, and not the industry first.

Campaign extension

Shaping Success podcast

The brand has also launched a new podcast series as an extension of our campaign. Hosted by Fleur East, 'Shaping Success' will feature the UK's leading female icons sharing their remarkable journeys of perseverance and personal achievement.

Influencer

Finally, we partnered with influencers to amplify the campaign through various content including - 'Same Size, Different Shape', featuring two women of the same size demonstrating how Simply Be clothing flatters their distinct body shapes.

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Simply Be - Serious About Shape

Copyright 2025 Christina Worman.