Chambord
CHAMBORD - BECAUSE NO REASON
We created several social campaigns for Chambord based on their 'Because No Reason' carefree attitude, inviting women to enjoy life without conforming to the norms.
SOCIAL • INFLUENCER • EVENT
Creatives: Christina Worman, Chloe Bishop
Creative Director: James Leigh, Designer: Becci Salmon
Name That Tune
Working with a real-life glass harp artist, we hosted a competition called #NameThatTune, which invited Chambord fans to guess what songs were being played on the new flamingo glassware.
True Selfie
We also launched the #TrueSelfie competition which asked women to join us and say BOF! to hiding our quirks and start celebrating them.
From skin speckles to bushy brows, women simply had to take a photo of what makes them unique, then post it to the Chambord Facebook wall with #TrueSelfie for the chance to win prizes.
Chapter 8 Games
Drawing from the enchanting world of Alice in Wonderland, we crafted a promotional campaign for Chambord's pop-up event, the Chambord Chapter 8 Games, featuring a fanciful round of flamingo croquet.
Always-on
Beyond that, we crafted always-on content to keep their social media channels active for a full year.
Because No Reason Day
And finally, we conceptualised and endorsed a variety of social competitions, teaming up with influencers to increase engagement.
Because No Reason day invited women to use their extra leap day to do whatever they want. Those who submitted their plans had the opportunity to win a group cocktail experience and a tour of London in our branded bus.
