We created a suite of posters promoting Ascot Racecourse's calendar of events. As most people are only aware of Royal Ascot, we wanted attendees to open their eyes to a different Ascot, and the variety of events on offer.

 

We wanted the posters themselves to feel like a continuation of the Royal Ascot 18' campaign. So took the perspective of racegoers themselves, creating a personal feel and one that is reflected visually in a well-known icon of the racecourse - binocular lenses. We used the device of the lenses to show how each event combines racing with another entertaining ingredient.

 

Creative: Christina Worman  I Creative Director: Tim Ashton  I Illustrator: Rob Bailey