Ikea
IKEA - TAP TO TRANSFORM
We all have small spaces in our homes that are underutilised, but a lot can be done with them if you're a little bit creative.
We teamed up with IKEA to inspire people to look twice at the space they have, creating a 'choose your own adventure' Instagram experience where users could click one of the tags to see a boring space transform into something magical.
Followers could then purchase the products featured.
SOCIAL • INFLUENCER
Creatives: Christina Worman, Chloe Bishop
Creative Director: James Leigh, Photographer: Daniel Morgan
Somewhere to relax / Somewhere to entertain
Somewhere to jam / Somewhere to play
Fill it with green / Fill it with gold
A swipe up, shoppable experience allowed followers to
purchase all IKEA products featured.
Box Room To Best Room
We also ran some influencer content alongside the campaign, teaming up with YouTube stars and transforming their neglected box room into a place where they can do more of what they love.
