Royal Ascot
ROYAL ASCOT - LIKE NOWHERE ELSE
We worked with fashion photographer & director Elisabeth Hoff to create 'A Grand View', a digital panorama capturing a moment at Royal Ascot frozen in time. The panorama used parallax to heighten the sense of drama at Royal Ascot bringing together all the elements that make a day at Royal Ascot such a truly unique occasion.
VOD • OOH/PRINT • RADIO • ON-SITE • SOCIAL
Photography/Film: Elisabeth Hoff
Creative: Christina Worman
Creative Direction: Tim Ashton, Simon Anderton
Retouching: Happy Finish
Film
Print & DOOH
Interactive social invited followers to shop the looks featured.
And fans could win tickets by sharing pics of the Royal Ascot black cabs on Twitter and Instagram.
On-site branding brought together all of our campaign assets.
And finally, we used radio to paint a picture of the day.