Special K

Special K, traditionally associated with weight loss, embarked on a transformative journey focused on empowering women. This new direction was substantiated by a global survey revealing that 90% of women highly prioritise "inner strength" as a key to success. To amplify this message, we produced two inspiring films with UK and French celebrities defining strength, and invited women to share their own on Twitter. These definitions were then displayed on interactive billboards in London, Paris, and Spain for all women to see.

 

DOOH  •  SOCIAL  •  INFLUENCER

 

Creatives: Christina Worman, Chloe Bishop

Creative Directors: Darren Giles, Kevin Ferry

Designers: Becci Salmon, Filipa Ferreira, Sabina Begum