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Mazda

MAZDA - FILM 4 IDENTS

To tease Mazda's Film4 sponsorship, we created a set of idents using film vernacular and beauty shots of Mazda's bestselling MX-5 RF to create an entertaining and topical connection between Mazda and film.

CD: Tim Ashton, Toby Derham

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MAZDA CX-3 - FEEL AS ONE

We also continued the Mazda "Drive Together" platform in this TV spot, where we employed visual metaphors to illustrate the profound unity between 'man and machine.

MAZDA - THE DICTIONARY OF DRIVING

We then crafted a distinct radio world for Mazda by inventing a unique language to capture the passion Mazda owners feel for their cars. Artist Alison Carmichael also gave our words a one-of-a-kind visual identity, bringing them to life through hand-drawn social films.

Creatives: Christina Worman, Chloe Bishop

LOOKBACKABILITY

ENERDRIVED

FUNFICIENT

CARMONIOUS

BIZTELLIGENT

DULLAPHOBIA

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